GUCCI BEAUTY

ÉTERNITÉ DE BEAUTÉ

Set + Experiential Design by Ruby Law [2023]

The product launch of the Gucci Éternité de Beauté Foundation was held at the Lafayette Arts & Design Centre in Shanghai. Inspired by the ad campaign, we have designed an all-day immersive experience in an original Gucci recording studio.

The 60s vibe set design comprises five experiences: A record shop, a sound recording studio, a band room, transformation stations, and a party room. Our guests are encouraged to interact with the sets to find the shades closest to their skin tones and test the products at various moments of the journey. Attendants of the event include Luhan, Twins, and Faye.

Production House: Kennedy London x Activation | Producer: Rachel Hudson + Katie Enevoldsen | Project Manager: Vanessa Pan | Set Design: Ruby Law @ RULA

Photography Credit: Jiang Fan