ALAÏA POP UP

Pop-up Store Concept @ London

Set Designer

The ALAÏA pop-up store is located in a Mayfair Townhouse.

The set design is inspired by the busy life of an ALAÏA woman, in which no action is without purpose. She is on the go, and she is powerful, a reality apparent in her style and wardrobe choices. The set design emphasizes the 24-hour nature of the collection, following her closely around her city.