The Beacon

Art Installation + Experiential Design @ The Ned

Artist + Experiential Director

A unique visitor experience to promote the latest Tanqueray infusion. The iconic gin bottle will be reinterpreted as an abstract elegant glass prism structure, acting as a beaming beacon at the lobby of the Ned. A few options are proposed to suit different levels of interactivity and budget.

Or on the hour, the sculpture will be in its spherical configuration, with the 12 light beams project on the outer twelve prisms, forming the shape like a 12-hour clock - the Gin O’clock. A unique gin cocktail menu will be available at the bar.

Collaborator: Unit 9

The Botanical AR

The botanical ingredients of Tanqueray Gin are the heart of the narrative. Using the back camera of the phone to capture an icon/ a QR code, a specific botanical ingredient will start to grow and come to life below the art installation. We celebrate a different gin product every day by having different elements.